Articles tagged "Media and editorial"

4 automated workflows that help you promote and publish your content

It's hard work to create good content. Not only do you have to make a plan and create the content, you also need to distribute and promote it in the places it's most likely to be seen by your audience. 

The journalist's guide to automation

Journalists are busy. That's never not been true, but it's particularly true now. Staff sizes are shrinking, leaving individual reporters managing beats that previously had 10 or 20 dedicated staff. It's...a lot.

How automation helped me reach out to sources for a roundup post on my blog

Blogging is an outstanding way to get your voice out and be heard. This is especially true for brands looking to boost awareness to an audience outside of their local reach. Automation helped me make fast work of the task.

How I use automation to publish more content on my blog

When you're a blogger, adding automation to your workflow helps you stay on top of planning, production, and publication.

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

The human side of business: Using your personal story in brand marketing

Hi there, folks—I'm Alex, the founder of Cooper's Treats. I was covered in an Associated Press piece that was syndicated across dozens of news outlets. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad.

Media training 101 for small businesses

Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it.

Let's Talk Business: How one podcast thrives on automation

Let's Talk Business, hosted by Meny Hoffman, is a 30-to 60-minute podcast focused on sharing business insights. Since its launch in 2019, the podcast has already amassed 75 episodes, featuring interviews with business owners from all over the world.

How StoryCorps uses Zapier to enrich CRM data and improve internal workflows

When your mission is preserving and sharing stories told by people around America, you end up with a lot of files to manage—and a lot of contacts to track.

How automation helped this journalist quench a 'news desert'

While there's more information at our fingertips than ever before, there's also more misinformation. With small newspapers shutting down across the United States, many towns are becoming "news deserts"—communities no longer covered by local newspapers.